Hey guys! Our goal here at Fully Conscious Apparel is not to make you all emotional or sappy! Our goal is to promote a culture for you to express who YOU are, maybe affect positive change on others, and feel good about the message you are putting out there. We have been around the block and see what is happening in the world. We take pride in telling stories through our designs and have seen from our own experiences, and feedback from others, the positive effect we are creating. This is not just our story; it is a story meant to be very real, promoting individuality regardless of looks, race, gender, beliefs, heritage, or opinions.